The main visual for the page was a video that showcases each tool of the Pro Tech Toolkit.
I wanted show a diversity of repairs with each tool to give consumers an idea of the range of devices and products the you could fix with the Pro Tech Toolkit.
Each shot shows a wide shot of the person repairing and a closeup of the actual repair and tool’s function. I wanted to make the idea of repair less intimidating to new consumers by showing people actually using the tools instead of using static, posed images.
The idea with the toolroll opening video was to reveal the contents to the user as if they actually opening it in front of them for the first time.
We didn’t have the ability in-house or budget to create this with 3D. We decided to go with an overhead video. However, I didn’t want show anyone’s hands in the shot. So, with a little help, I built a rig that would be easier to remove in post production and created minimum shadows on the tool roll.
