Project Overview
The main objective when I started with iFixit was to help launch and build the new iFixit brand. We wanted to bring a cohesive, quality look to the product lines, marketing initiatives, and website.
I was in charge of creating brand guidelines and governance of how the new brand was implemented in marketing campaigns, physical product line, packaging, and communication materials. I worked closely with every department to make sure our rebranding went as smooth as possible.
My Role
Creative Direction, Creative Strategy, Print Design, Brand Management