I was tasked with building the iFixit retail packaging line from the ground up. We started with only two products in retail packaging. Now they have over 30 SKUs in retail ready packaging.

My main objective for the packaging was to reinforce the quality aspect of the product line and the iFixit brand. I also wanted the packaging to stand out on the shelves. We achieved this by simplifying the amount of information on the packaging, focusing instead on good images and easy-to-read contents.